A wholesale agent that represents global gift, home and fashion brands. Goodlines created a new brand identity and associated assets to better support their offering in the marketplace.

Beginning with a completely new logo, the Keena rebrand established a sophisticated visual identity that reflects the agency's curated approach to wholesale representation. A considered colour palette, contemporary typography and a flexible library of graphic assets were brought together within a comprehensive brand style guide, ensuring every touchpoint—from presentations and digital communications to signage and merchandise—feels cohesive, distinctive and unmistakably Keena.