Kidoki

Goodlines was approached by Kikkerland to start a new kids brand. This involved everything from naming, logo creation, product concept design, associated packaging and all photography assets. 

  • Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging.

Branding

Bold and colourful the identity system visually encapsulates all of Kidoki’s core values; playful, clever, functional, and tactile. The style guide is cohesively designed into a set of guidelines for creatives to follow across product and packaging as the brand evolves.

Playful illustrations and bold graphic patterns were created to bring Kidoki's personality to life across its growing collection of toys and games. Designed to spark curiosity and imagination, the artwork creates a cohesive visual language that is instantly recognisable.

Illustration
& Pattern

Product Design

Every Kidoki product begins with a clever idea. Designed as contemporary pocket-money favourites, the collection combines inventive concepts, playful interactions and bold design to create toys, games and gifts that surprise, delight and inspire curiosity.

Packaging

Designed to be as playful as the products themselves, the Kidoki packaging combines bold colour, graphic simplicity and clear communication within a flexible design system. The result is a cohesive collection that stands out on shelf and grows seamlessly with the brand.

Photography

Kidoki photography is about creating a world around the products, rather than simply photographing them. Through detailed shoot planning, colourful styling, handmade props and thoughtful art direction, every scene is designed to feel like an invitation to play. Genuine interactions and expressive moments capture children naturally enjoying the products,