Ooly

Goodlines has partnered with OOLY to develop a wide range of bespoke children's activity products. From product concept and packaging design to the art direction of lifestyle photography and video, we've helped bring new ideas to life for this globally recognised arts and crafts brand.

  • Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging.

Product & Packaging

Working across concept development, product design, illustration and packaging, Goodlines created a broad collection of creative activity products for OOLY. From the first idea through to production-ready artwork, every element was designed to delight children while bringing a cohesive visual language to the range.

Photography & Video

From initial shoot planning to the final edit, Goodlines art directed every stage of OOLY's photography and video production. Detailed shot plans, styling, prop sourcing and creative direction ensured every image and film captured the brand's colourful, energetic personality while showcasing each product in an engaging and inspiring way.