Pennycake
Goodlines partnered with BDA on a high profile client who wanted to create a collection of products that creates moments of quality family time through play.
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Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging.
Product
In collboration with child psycologists, the brief set out a product range that encouraged family connection. Our role included, product ideation and design, illustration, game play, artworking and final packaging creation.
Packaging
The Pennycake packaging was high quality and immediately engaging with its bold and colourful design, with icons and clear typography explaining exactly what the product was about at point of purchase. From travel friendly pouches and neat game storage solutions the packaging and product worked seamlessly.
Photography & Video
We led the creative direction and production planning for Pennycake's lifestyle photoshoot in Atlanta, developing the creative concept, art direction and shot lists before working on location with a production company, photographer and videographer. The result was a library of authentic photography and video that brings the brand to life through engaging family moments.
