Roomytown

Roomytown is Goodlines' sister company – a design-led gift and homewares brand inspired by art, nature and history.

  • We created the brand from the ground up, developing everything from the name, identity and style guide to product collections, packaging, catalogues, photography and digital assets. Today, Roomytown is stocked by leading retailers including Liberty, Oliver Bonas and Anthropologie.

Branding

The Roomytown identity was created to feel timeless, considered and distinctive. A refined typographic approach, carefully curated colour palette and flexible visual system provide a cohesive foundation that unites every aspect of the brand, from packaging and catalogues to digital experiences and retail communications.

Product

Every Roomytown collection begins with a story. Inspired by forgotten works of art, historic archives and the natural world, Goodlines carefully curates and reimagines original artwork into beautifully considered collections that bring history into the modern home.

Packaging

Every Roomytown package is designed as an extension of the product itself. Goodlines creates considered packaging that celebrates the artwork within, combining thoughtful layouts, refined typography and premium finishes to create a memorable unboxing experience while maintaining a cohesive brand identity.

Photography

Every Roomytown photoshoot is art directed to reflect the personality of the collection. Carefully considered styling, colour, texture and composition transform each scene into a visual story, creating imagery that feels editorial, characterful and unmistakably Roomytown.