Wanderflower
An aspirational wellbeing and personal care brand, we developed everything from the brand name and identity to product concepts, packaging and graphic design. The result is a beautifully considered collection centred around self-care, gifting and everyday moments of wellbeing.
-
Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging. Logo and visual identity. Goodlines created the whole Kidoki brand from naming & logo, through to product & packaging.
Branding
The Wanderflower identity was designed to evoke calm, curiosity and moments of self-care. A considered palette, elegant typography and botanical influences combine to create a brand that feels timeless, feminine and beautifully giftable.
Illustration & Pattern
Delicate botanical illustrations and thoughtfully layered patterns create the heart of the Wanderflower brand. Developed to flow seamlessly across products and packaging, they establish a distinctive visual language inspired by nature and wellbeing.
Product & Packaging
Every Wanderflower collection is thoughtfully designed to create a beautiful gifting experience. Products and packaging are developed in harmony, combining elegant forms, decorative finishes and botanical artwork to create collections that feel considered, timeless and beautifully giftable.
