From idea to shelf - and anywhere in between.
Some clients come to us with the beginnings of an idea. Others come with an established brand, a new category to crack, a range that needs rethinking or packaging that’s simply not pulling its weight.
We can build the whole thing or just the part that needs us.
01
Strategy
Start with the right question.
What should we make? Who is it for? Where’s the opportunity? What belongs in the range — and what doesn’t?
We combine market knowledge, commercial thinking and a very good nose for what’s next to turn big questions into a clear direction.
Market & category research · Positioning · Range strategy · Trend & opportunity mapping · Creative direction
03
Product
Make the right things.
A hero product. A new category. A range extension. Or an entire collection from the ground up.
We develop products with the bigger picture in mind: what customers want, what retailers need, what makes commercial sense — and, naturally, what looks really good.
From first concept through specification and manufacture-ready artwork, we know how to get ideas off the moodboard and into people’s hands.
Range architecture · Product concepts · Product design · Materials & finishes · Specification · Artwork · Manufacturer liaison
05
Launch
Get the good stuff out there.
Once you’ve made something worth talking about, you need the right things to say about it — and the right way to show it.
We create the photography, campaigns, catalogues, ecommerce and sales assets that bring brand, product and story together wherever your customers find you.
Photography & video · Campaign creative · Ecommerce assets · Catalogues · Lookbooks · Sales materials · Digital creative
02
Brand
Give a good idea somewhere to belong.
We build brands from scratch and help established ones find their next chapter.
From positioning and naming to identity and creative direction, we create brands with a distinctive point of view — designed to work everywhere from a tiny swing tag to a very big shop window.
Positioning · Naming · Brand identity · Art direction · Brand guidelines · Brand worlds
04
Packaging
It’s what’s outside that counts, too.
Sometimes the product is right and the packaging isn’t. Sometimes both need creating together.
We design structural and graphic packaging that gets noticed, tells the right story and works hard on shelf, online and all the way through production.
Packaging strategy · Structural concepts · Graphic design · Illustration · Packaging systems · Artwork & specification